Traffic Blaster

Word of mouth sales are something that have been around ever since mankind discovered commerce.If someone was impressed by a product or a service, they would highly recommend it to their friends and family.  This phenomenon continues even today, despite the fact that we have other, more sophisticated advertising sources.Basically, if you learn how to utilize the simply concepts of word of mouth, you could actually create higher sales utilizing the same high-power advertising methods.

Let’s consider Kashi, an American company that prides itself on selling wholesome, all-natural food products.  Even though they already have an established brand, they decided they would create even more buzz using television and word of mouth, (the perfect combination).The television part would come through a commercial, while the word of mouth part came through a special give away or incentive.The incentive alternates according to what they promote, whether it’s for their cookies, health bars, or frozen dinners.In the end, they receive a ton of word of mouth sales because people see the commercial, buy the free product, and then tell people they know about how much they love the product.

Yet, what about businesses that can’t afford to run a television campaign?  How do they go about acquiring word of mouth sales?  Well, if they have no upfront capital, it is recommended that they embark on an Internet marketing campaign.  To do this, they should buy or create an e-book related to their business.At that point, they should to promote the e-book through a lead page.The lead page will capture the email addresses of anyone interested in registering for a subscription, as the subscription will be one requirement for receiving the desired information. 

Now, if the e-book is good, and you use it to advertise your services, you will get word of mouth sales through viral marketing.How does this method work?If effect, with viral marketing, readers are so interested in your information that they pass it along to other people they know.This creates a type of chain reaction, when the friend then promotes the e-book to another person.This pattern continues forever and it is not very often that people will lose interest. 

This method may be viewed as somewhat impersonal, which might not work as well if you’re trying to create buzz for a local target audience.So, in this situation, you may want to contemplate hosting a PR event.  Some companies choose to have an event where people sample their products.  Others plan more elaborate events, such as carnivals or golfing games.Ultimately, try to ensure, (if you can), to have the PR event relate to what your business specialty is.  This will make your business more memorable, since participants will link their experiences at the event with your company.

This entry was posted on Saturday, May 9th, 2009 at 9:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.