Traffic Blaster

The implication of sales by word of mouth is that influence has been exerted on a decision making process to alter a previously held view, or to be made aware of a new position or product, on a specific subject matter, be it tangible or not. These types of statements are ambiguous, as nothing in anyone else’s mind can be taken as a fact. What does this determine?

An example of sales by word of mouth would be a personal experience relating to an event or an imparted understanding. John went to have his oil changed, but when he got to the service provider, he was alerted to other defects in his vehicle that needed to be rectified for the vehicle to be driven safely. Now, knowing that the service station took higher than normal care of their clients prompts John to recommend them to a co-worker, April, who uses that station as her service provider for the next time she needs a vehicle service. That’s a basic word of mouth sale, as far as the service station is concerned.

The ancillary products and services provided are also benefactors from this sale, as consumables are also used to complete April’s vehicle service, thereby continuing to bring an extension of consumption into a multi-level business transaction. From the illustration above, you can see how sales by word of mouth can snowball to other areas also, which is the main reason why all industries should take heed of this strategy and plan accordingly.

It’s worth noting here that almost all large, successful companies have at some time or another, usually at inception, relied on purely word of mouth sales to drive their business – and those that grew this way are shown to have a greater life span, and the accompanying ability to weather most if not all economic storms, successfully.

The ability to gather word of mouth sales frequently is a combination of exceeding customer's expectations with a high quality product or service which is offered at a reasonable price point, which then in turn translated into high consumer satisfaction.

Sales by word of mouth is probably the most influential of all types of sales, for the simplest of reasons – people do not recommend bad products or services. This in itself has been the downfall of many companies through the years, so it is definitely to be taken seriously for all types of marketing and sales.

This entry was posted on Saturday, May 9th, 2009 at 9:54 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.