Traffic Blaster

Newly released Press Release talks about why internet marketing help is often no help at all. You can read the full press release here.

If you are a marketer who intends to stay on the web, you simply cannot ignore the current of internet marketing trends. One such trend is the rocket-like rise of the Hispanic market online.

One of the most interesting things about this market segment, from the standpoint of Web 2.0 marketing is that most Hispanics come to the web with a strong sense of community, which is a reflection of the Hispanic culture.

When I sold insurance in the Hispanic community, one of the big marketing buzz terms was “familia” (family). On many occasions, it was not as simple as winning the trust of a client, but in fact, the whole family. In some instances, I was literally questioned by 3 or 4 family members, before the family would make a buying decision!

Now I don’t think that with the current internet marketing trends of Hispanics online that we will ever see this to such an extent. My point however is that “community” is a big part of the Hispanic culture, which is what makes social marketing so appealing.

At informationweek.com, David Gardner reported today that “The market research firm, which specializes in measuring the digital world and digital marketing trends, said the Hispanic online population reached 20.3 million visitors in February. That number — a record — represents 11% of the entire U.S. Internet market.”

He went on to report that a recent study showed “”community” and “teens” categories drew the most attention by Hispanics, with those categories accounting for a total of 18% of time spent online. Other key categories were gaming with 13%, radio, 13%; multimedia, 12%; discussion/chat, 11%; instant messaging, 11%; and music, 11%.”

As you can see from these numbers, this is one of the hottest marketing trends that will only continue to rise in the coming years (it is a trend, not a fad). Figure out ways to go to this mercado (market) and you will be well rewarded!

If you are new to Web 2.0 marketing, you will definitely want to check out Mashable!

Mashable calls itself the “social media guide,” and it is a great guide indeed.

You can find tons of “how tos” to get you started, such as “How to leverage social media for career success.” And “How to manage multiple media social profiles,” and “How to survive the new, new facefook.”

All good stuff, along with a LOT more content to help you wade through the social media revolution and profit from it.

Grab our FREE 5 part report on how to explode your business with Web 2.0 marketing!

If you have a user name that you want to “brand,” you won’t know if that user name is available at many social sites unless you sign up for each site and find out.

I stumbled across a cool site today that allow you see instantly if a user name is available at 72 social sites!

The site is called Namechk.

Here is the blurb from their site:

“Check to see if your desired username or vanity url is still available at dozens of popular Social Networking and Social Bookmarking websites. Promote your brand consistently by registering a username that is still available on the majority of the most popular sites.  Find the best username with namechk.”

If you want to create a user name at all of these social bookmarking sites (and you should), this little service will have you a ton of time and headaches.

Enjoy,

Tony

It doesn’t seem like long ago that uploading a photo for friends and family was a major breakthrough. Video was a major step. One of the next big leaps in online media, particularly in marketing is easy access to streaming video.

Websites such as Ustream.com allow anyone to syndicate and broadcast their own “show” live!

According to a post today by TechCrunch, “Now FriendFeed is taking the next step in its evolution with a complete redesign and lots of new features. We were able to see a demo of the new site last week and have been testing it over the weekend. Our opinion: the new FriendFeed, which launches into beta today, is simpler, faster and better than the old FriendFeed…”

While Facebook allows the posting and embedding of video content, FriendFeed will now allow live streaming. Think of it as a “Facebook marries Skype!” Now, instead of posting pics for old pals, you can stream a feed live.

In marketing, this will become a powerful tool. Instead of merely recording a video and broadcasting a message, you can invite your followers to “mini seminars” where you deliver valuable content in real time. Cool stuff!