Traffic Blaster

The definition of viral marketing depends on who you ask.  Some may say that it is an unethical strategy very close to spam.Truthfully, there is really nothing unethical about it. Companies that take advantage of it are focusing on word of mouth advertising to promote their business, and word of mouth really works.

Remember Mary Kay.  They are overpriced cosmetics that are not any better than anything else on the market. But the company has continued to be highly successful for one reason.Women buy them and then suggest that their friends buy them as well.

In order to be a high level Mary Kay representative, you would truly believe that the Mary Kay product is better.  You would then tell all of your friends that the product is better.  Next, you would ask your friends to sell the cosmetics.Then, they would tell their friends, and so on.

That’s the real definition of viral marketing.  It is word of mouth advertising.  You tell your friends.  They tell their friends and the process continues exponentially until you, the business owner, have generated more sales than you might have ever dreamed possible.

It is commonly referred to as a virus, due to the fact that it spreads and multiplies, easily and swiftly throughout the population.  Any advertising strategy that encourages individuals to pass along your message to others is a viral marketing strategy.

There are classic examples of this strategy. “Hotmail” is the one. They usually offer a free service and every time that an person takes advantage of that service, by sending an e-mail, they also broadcast an advertisement to the recipient, asking them to sign up for their free e-mail service.

People love free items.  That’s a big part of the definition of viral marketing. You would offer something free, to generate sales at a later time.You must be patient.  It may take months to see the sales figures climb, but eventually they will.

The free tokens keep your company’s name and brand top of mind of the consumer. It is similar to the free pens that banks, insurance companies, air conditioning companies and the like offered, before the internet became popular. Each day, every customer saw that company’s name and anyone that came by their house saw it as well.

Now, you can reach thousands and thousands of customers with a single regular e-mail. What’s real definition of viral marketing?It is putting your name out there, where all can view it.