Traffic Blaster

It doesn’t seem like long ago that uploading a photo for friends and family was a major breakthrough. Video was a major step. One of the next big leaps in online media, particularly in marketing is easy access to streaming video.

Websites such as Ustream.com allow anyone to syndicate and broadcast their own “show” live!

According to a post today by TechCrunch, “Now FriendFeed is taking the next step in its evolution with a complete redesign and lots of new features. We were able to see a demo of the new site last week and have been testing it over the weekend. Our opinion: the new FriendFeed, which launches into beta today, is simpler, faster and better than the old FriendFeed…”

While Facebook allows the posting and embedding of video content, FriendFeed will now allow live streaming. Think of it as a “Facebook marries Skype!” Now, instead of posting pics for old pals, you can stream a feed live.

In marketing, this will become a powerful tool. Instead of merely recording a video and broadcasting a message, you can invite your followers to “mini seminars” where you deliver valuable content in real time. Cool stuff!

About 2 years ago, as I was studying internet marketing, I began to discover the raw power of web 2.0 or social marketing.

The internet began as little more than a information portal. Marketers delivered their information in ways that were not dissimilar to offline marketing. A long copy sales letter worked offline, and so surely it would work online.

For a while, this approach to internet marketing did work, but it quickly began to lose its luster. The very nature of the web is that people surf, click here, click there, and off they go again. Information and content were always important, but it took us marketers a long time to figure out that web content must be delivered differently than other mediums, such as paper content.

As the technology evolved, with platforms such as Myspace and Facebook, people began to realize that the web could be used in social ways. The new model moved from “disseminate” to “congregate and disseminate.” People still want information about products, services, or whatever you want to talk about. But, you must deliver it their way, in thier socially accepted circles.

People in general have always hated to be “sold.” Today, I believe that is even more true. If you can deliver excellent content, the way people want it, you can then ease people along into a discussion about your product or service.

Taking advantage of this model will release the “raw power” in Web 2.0 internet marketing in your favor. Ignoring it will leave you sad, lonely, frustrated and worst of all… broke.

Thankfully, there is a growing (exploding) body of literature on the web that can show you how you too can easily ride the Web 2.0 wave to marketing success.

Have a look at the content I’ve posted at http://Web20TrafficBlaster.com

Before you surf away however, take a moment to share the buzz with one of the “share” buttons below.

Tony