Traffic Blaster

One of the most powerful tools in an Internet marketer’s arsenal is email - and it’s easy to see how effective email marketing is. Having a big list of targeted prospects is a wonderful thing to have. Yet, many people stumble when trying to put together their lists because they don’t know the right way to get started. Just how does someone go about getting people to subscribe?

The first point to remember is that visitors are becoming more and more conditioned to marketers asking them to fill in their name and email address. Therefore, it’s simply not sufficient to merely put up your opt-in form and hope for the best. You really do need to “sell” the opt-in, and one of the best ways to do it is with an ethical “bribe” or giveaway. Create a free downloadable report around your niche topic and offer it for free to anyone that submits their email address and name. This is a great way to convince them to take some time and fill out your opt-in form.

Your bribe doesn’t need to be a report. It can be a video, an audio interview with someone respected in your industry, or maybe even exclusive access to some protected part of your website. Whatever it is, the key is to ensure that your giveaway brings excellent value to the subscriber. This does two things:

1. The user will start to form trust with you, which means that promotions and recommendations are more likely to be accepted.
2. If the content is well made, there’s a big chance that the user will help you spread the word by informing their friends about it.

Essentially, this giveaway is really a first impression of sorts, and as we all know, first impressions are very important. So, make sure that your giveaway is quality and offers true value to your subscribers.

The second point may seem obvious, but you would be surprised how many people don’t do this. Make sure that your opt-in box is in a highly visible location above the fold. Above the fold is the portion of the screen that is visible before you have to scroll downwards. Studies show that people are more likely to pay attention to your opt-in box if they do not have to scroll down to see it. To make your opt-in box more visible, try a shade that stands out from the rest of your website. You can even try to add arrows or other graphics to draw attention to the opt-in box. Of course, be sure to show the visitor your value-packed giveaway for signing up.

Finally, in your subscription box, always remember to point to or summarize your privacy policy. SPAM (or junk email) is a huge issue, and many people are turned off from email marketing in fear of having their email addresses distributed or sold.In order to get visitors to opt-in, you need to be able to convince them that you are worthy of trust and that you won’t distribute their email without express permission. By doing so, your opt-in rate will noticeably increase, so take the time to ease the minds of your visitors.

As long as email exists, email marketing is not going away. By putting these techniques to use, you can also start making a targeted list of subscribers that are receptive to your own promotions.

Email marketing works like gangbusters if you can create a list targeted around a particular niche. Master niche marketer Mark Dulisse has launched a new course called IM Niche Formula. A struggling single father of three young kids, Mark managed to rake in a massive income online with niche marketing and web 2.0 tactics. Go to http://imnicheformulabonus.org for a detailed IM Niche Formula review and discover a massive IM Niche Formula bonus package!