Traffic Blaster

Even in today’s technology driven world, word of mouth marketing is a very powerful way to get tons of new customers to your business. The concept behind word of mouth, or any other type of marketing campaign for that matter, is simple – you reward the person who brings you new business. Why is this type of marketing so effective? Just take a look.

People really like to get rewarded for their actions. People especially love to get recognized for what they do as well. If you combine these two things together, you have got a great incentive for a word of mouth campaign. In such a marketing campaign, you can reward people who give you new business in two ways.

1.You can give them an incentive or reward. This could be countless items – service credits, money, or gift certificates.

2.You acknowledge them for their great effort. You can mention their names and thank them for their efforts in your newsletters and business magazines.

This can make people extremely happy and satisfied – happy to get something useful and satisfied to know that their effort has been a success.

Here are some very useful tips to help you initiate your word of mouth marketing campaign the right way.

1.Be sure to offer an incentive that is meaningful. Money is the choice that comes to mind first, but some people could feel uncomfortable with cash rewards. In my opinion, gift certificates are the best choice you can make. Amazon has gift certificates you can get – they are always a great choice. You can also choose to give free meal certificates for your customers at local restaurants, wine clubs, movie passes and more.

2.It is wise if you let your customers know that they are being recognized for any referrals they give you. In your office, put a notice board on the wall and mention the names of people who have brought in new business there. With this method, your customers can see their own names mentioned every time they come to your office and this will make them feel truly special.

3.    When you send out business newsletters about your word of mouth campaigns, you can mention the names of people who have referred a lot of high value customers. Your newsletters reach everyone in your mailing list and you can imagine how happy your customers will be if they see their names in there. This clearly shows your clients that you appreciate them and whatever they have done for your business.

4.If you are conducting a sales event or a meeting, simply ask your existing clients to bring their friends along and offer them some form of incentive for doing so.

5.Whenever your customers bring new business, it is wise to thank them immediately. Call them, send them a mail, send them a text message, or send them a thank-you card. It is imperative, you need to make sure they understand that you appreciate their effort.

This is pretty much what you need to know about word of mouth advertising campaigns. Remember – they cost so very little, they increase brand awareness tremendously, and increase your customer base. So, if you want to get great results, be sure you set up a marketing campaign today.