Traffic Blaster

If you are a marketer who intends to stay on the web, you simply cannot ignore the current of internet marketing trends. One such trend is the rocket-like rise of the Hispanic market online.

One of the most interesting things about this market segment, from the standpoint of Web 2.0 marketing is that most Hispanics come to the web with a strong sense of community, which is a reflection of the Hispanic culture.

When I sold insurance in the Hispanic community, one of the big marketing buzz terms was “familia” (family). On many occasions, it was not as simple as winning the trust of a client, but in fact, the whole family. In some instances, I was literally questioned by 3 or 4 family members, before the family would make a buying decision!

Now I don’t think that with the current internet marketing trends of Hispanics online that we will ever see this to such an extent. My point however is that “community” is a big part of the Hispanic culture, which is what makes social marketing so appealing.

At informationweek.com, David Gardner reported today that “The market research firm, which specializes in measuring the digital world and digital marketing trends, said the Hispanic online population reached 20.3 million visitors in February. That number — a record — represents 11% of the entire U.S. Internet market.”

He went on to report that a recent study showed “”community” and “teens” categories drew the most attention by Hispanics, with those categories accounting for a total of 18% of time spent online. Other key categories were gaming with 13%, radio, 13%; multimedia, 12%; discussion/chat, 11%; instant messaging, 11%; and music, 11%.”

As you can see from these numbers, this is one of the hottest marketing trends that will only continue to rise in the coming years (it is a trend, not a fad). Figure out ways to go to this mercado (market) and you will be well rewarded!

About 2 years ago, as I was studying internet marketing, I began to discover the raw power of web 2.0 or social marketing.

The internet began as little more than a information portal. Marketers delivered their information in ways that were not dissimilar to offline marketing. A long copy sales letter worked offline, and so surely it would work online.

For a while, this approach to internet marketing did work, but it quickly began to lose its luster. The very nature of the web is that people surf, click here, click there, and off they go again. Information and content were always important, but it took us marketers a long time to figure out that web content must be delivered differently than other mediums, such as paper content.

As the technology evolved, with platforms such as Myspace and Facebook, people began to realize that the web could be used in social ways. The new model moved from “disseminate” to “congregate and disseminate.” People still want information about products, services, or whatever you want to talk about. But, you must deliver it their way, in thier socially accepted circles.

People in general have always hated to be “sold.” Today, I believe that is even more true. If you can deliver excellent content, the way people want it, you can then ease people along into a discussion about your product or service.

Taking advantage of this model will release the “raw power” in Web 2.0 internet marketing in your favor. Ignoring it will leave you sad, lonely, frustrated and worst of all… broke.

Thankfully, there is a growing (exploding) body of literature on the web that can show you how you too can easily ride the Web 2.0 wave to marketing success.

Have a look at the content I’ve posted at http://Web20TrafficBlaster.com

Before you surf away however, take a moment to share the buzz with one of the “share” buttons below.

Tony