Traffic Blaster

About 2 years ago, as I was studying internet marketing, I began to discover the raw power of web 2.0 or social marketing.

The internet began as little more than a information portal. Marketers delivered their information in ways that were not dissimilar to offline marketing. A long copy sales letter worked offline, and so surely it would work online.

For a while, this approach to internet marketing did work, but it quickly began to lose its luster. The very nature of the web is that people surf, click here, click there, and off they go again. Information and content were always important, but it took us marketers a long time to figure out that web content must be delivered differently than other mediums, such as paper content.

As the technology evolved, with platforms such as Myspace and Facebook, people began to realize that the web could be used in social ways. The new model moved from “disseminate” to “congregate and disseminate.” People still want information about products, services, or whatever you want to talk about. But, you must deliver it their way, in thier socially accepted circles.

People in general have always hated to be “sold.” Today, I believe that is even more true. If you can deliver excellent content, the way people want it, you can then ease people along into a discussion about your product or service.

Taking advantage of this model will release the “raw power” in Web 2.0 internet marketing in your favor. Ignoring it will leave you sad, lonely, frustrated and worst of all… broke.

Thankfully, there is a growing (exploding) body of literature on the web that can show you how you too can easily ride the Web 2.0 wave to marketing success.

Have a look at the content I’ve posted at http://Web20TrafficBlaster.com

Before you surf away however, take a moment to share the buzz with one of the “share” buttons below.

Tony