Traffic Blaster

If your company is currently successful, you might not see the need for a word of mouth campaign.Each month you make a larger amount of sales, and your customers seem to be entirely pleased with your company.Here is the real deal…if you don’t employ a word of mouth campaign, your sales won’t grow as fast.  This is the case even if you use more expensive advertising methods, such as television or radio.

With that being said, how do you create a successful word of mouth campaign?  Well, you need to think about two audiences: your customers or clients along with your employees.

Ideally, your customers will be the easiest of this entire group.This is due to the fact that there are a plethora of marketing research tools available to you.These could range from online surveys to an offline consumer survey.

So, surveying your employees will be a little harder, though you can use researching tools more than once.  So, it’s not that there’s a lack of resources available for you, but rather the fact that some companies don’t think about employee satisfaction as much as they think about customer satisfaction. 

Many businesses still promote the old saying: the customer is always right.If you want the most success, think of this point, although customers bring in most of your profit, employees keep your business going.Something to think about, if your employees aren’t happy, chances are they won’t make your customer satisfied either. 

With that being said, you’ll need to know the basics behind conducting an employee-based word of mouth campaign.  Fortunately, the principles aren’t much different than a consumer-oriented word of mouth campaign, though you’ll have to use a different mindset.You want your existing employees to feel excited about your business, but you want them talk about your company to others in a positive way.

For example, some companies give incentives based on an employee’s performance.If they sell a certain number of products, or if they get the highest customer satisfaction report, they receive extra cash incentive to keep up the good work.  

Consider my own personal experience with my last employer, (a SEO writing firm).If writers got all their work in on time, they got some form of incentive.As a result, employees more productive and they also felt more respect for the company.So, they got an opportunity to work from home and get even more incentives.  This created a type of psychological bond that encouraged them to spread even more buzz about the company.